Privacy Policy

Upward Home Concepts LLC

Milford, CT 06460

Last updated: August 2026

Upward Home Concepts LLC ("Upward Home Concepts," "we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect, how we use it, and the choices you have — including how we handle text message (SMS) communications.

By using our website or submitting information through our contact form, you agree to the practices described in this policy.

1. Information We Collect

We collect information you provide directly to us, including when you:

• Submit an inquiry or request a consultation through our contact form
• Communicate with us by phone, email, or text message
• Otherwise engage with our services

This information may include:

• Full name
• Email address
• Phone number
• Property address (if provided)
• Any details you share about your project or inquiry

We may also automatically collect limited technical information (such as browser type and general location) through standard website analytics tools.

2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiry and schedule consultations
• Provide, maintain, and improve our real estate staging and interior design services
• Send appointment confirmations, reminders, and service-related updates
• With your consent, send text message and/or phone communications about our services, including promotional offers
• Send occasional email updates about our services or industry insights
• Maintain business records and comply with legal obligations

3. Text Messaging (SMS) Communications

Consent. If you check the SMS opt-in box on our contact form, you consent to receive text messages from Upward Home Concepts LLC at the phone number you provide. This consent is collected through an unchecked, opt-in checkbox that you must affirmatively select — it is never enabled by default.

Types of messages. With your consent, we may send:

• Appointment confirmations and reminders
• Responses to your inquiry
• Promotional and marketing messages about our staging and design services

Message frequency. Message frequency varies depending on your engagement with us; you can generally expect up to 4 messages per month.

Cost. Message and data rates may apply, depending on your mobile carrier and plan.

Opt-out. You may opt out of text messages at any time by replying STOP to any message you receive from us. Reply HELP for assistance. After opting out, you will receive one final message confirming your removal, and no further messages will be sent unless you opt back in.

Consent is not required. You do not need to consent to receive text messages as a condition of requesting a consultation or purchasing any service from us. Declining SMS consent will not affect your ability to work with us — we will still respond to your inquiry by phone or email.

Carrier disclaimer. Carriers are not liable for delayed or undelivered messages.

No sharing of SMS opt-in data. Text messaging originator opt-in data and consent will not be shared with any third parties or affiliates for their own marketing or promotional purposes, under any circumstances. This information is used solely by Upward Home Concepts LLC to fulfill your request and deliver the communications you've agreed to receive.

4. Phone Calls

If you provide your phone number and consent to be contacted by phone (including through the checkbox on our contact form, where applicable), we may call you regarding your inquiry, appointment scheduling, or promotional offers related to our services. As with text messages, consent to receive calls is never a condition of purchasing a service from us, and you may ask to be removed from our calling list at any time by informing us directly.

5. Information Sharing

We do not sell, trade, or otherwise transfer your personal information to third parties for their own marketing purposes.

We may share information with trusted service providers who help us operate our business (for example, scheduling software, customer relationship management tools, or website hosting), solely for the purpose of delivering our services to you. These providers are contractually required to keep your information confidential and to use it only for the purposes we specify.

We do not share SMS opt-in data or consent records with any third party, as described in Section 3.

We may also disclose information if required to do so by law, or to protect the rights, property, or safety of Upward Home Concepts, our clients, or others.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

7. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this policy, respond to your inquiries, maintain business records, and comply with legal obligations. You may request that we delete your information at any time by contacting us using the information below.

8. Your Choices and Rights

You may:

• Opt out of text messages at any time by replying STOP
• Opt out of promotional emails using the unsubscribe link in any email
• Request access to, correction of, or deletion of your personal information
• Ask us how your information has been used or shared

To exercise any of these rights, contact us using the information below.

9. Children's Privacy

Our services are not directed to individuals under the age of 18, and we do not knowingly collect personal information from children.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or operational reasons. The "Last updated" date at the top of this page indicates when this policy was last revised. Material changes affecting how we use your information or communicate with you will be reflected here.

11. Contact Us

If you have questions about this Privacy Policy or how we handle your information, please contact us: